In this episode, Eric and Cache discuss the importance of having a podcast and using social media to promote their mortgage business.
Eric shares his experience of moving from California to Texas and Colorado and growing his mortgage business, focusing on attracting agents and staying in touch with past contacts through social media.
They emphasize the value proposition for referral partners, such as real estate agents and loan officers, and the need for clear communication and clear communication with agents. Cache shares his experiences with teaching classes for loan officers and emphasizes the benefits of using events as an attraction rather than a promotion.
They consider hiring a shared loan officer (LLO) to tap into their shared CRM system. The conversation also touches on social media platforms like Instagram, TikTok, and Facebook to reach out to potential clients and build relationships.
Here are some of the topics that we’ve discussed:
- Importance of having a podcast for business promotion
- Utilizing social media to promote a mortgage business
- Experience of relocating a business from California to Texas and Colorado
- Strategies for growing a mortgage business, including attracting agents and maintaining contacts through social media
- Value proposition for referral partners such as real estate agents and loan officers
- Importance of clear communication with agents and clients
- Teaching classes for loan officers as a means of business promotion
- Benefits of using events as attractions rather than promotions
- Consideration of hiring a shared loan officer (LLO) to leverage shared CRM systems
- Utilizing social media platforms like Instagram, TikTok, and Facebook for client outreach and relationship building
Connect with Cache Nies
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